Once you do, head over to Snapchat’s Ad Manager. To create Snapchat ads, you first need to sign up for a Snapchat account. If you haven’t used either before, then you’re in the right place to learn.
If you know how to use Facebook Ads Manager, the Snapchat Ads Manager is similar. In a 2020 interview with TechCrunch, Rob Seidu, Adidas’ senior director of Media Activation in Europe, reported a 52% growth in return on advertising spend after launching dynamic ads to the brand’s target Gen Z and millennial audiences on the platform. They are built using items from your product catalog and pre-set templates rather than being created manually each time. Snapchat offers two formats for dynamic ads: single image and collection. The only difference is that the ad is sent to people who’ve already interacted with your brand. Dynamic ads look exactly like regular Snapchat ads. For example, if someone abandons their cart on your website, Snapchat will generate an ad for that person and show it to them on mobile. These ads automatically promote your products to people based on their actions or page views on your website. Most social media platforms like Facebook, Instagram, and TikTok give brands the chance to run dynamic ads. Attachments: Website, long form video, or AR Lens.If you want a detailed breakdown of Snapchat’s bidding strategies and pricing, read Advertising on Snapchat: How Pricing Works. Snapchat ads pricing changes depending on a number of factors including: Getting started on Snapchat is free-you just need to create a Snapchat account, open an ad account, and begin running ads. Snapchat charges per 1,000 impressions (CPM) but offers goal-based bidding, which allows you to optimize the campaign for a specific action Snapchatters will take, like completing a purchase or downloading an app. Snapchat offers tools such as Snap Publisher to create and edit ads in minutes. Advertisers can set a daily and lifetime budget that works for them and adjust as they go. Running ads on Snapchat starts at $5 per day. If you’re a B2C (business to consumer) brand, Snapchat ads might be right for you. Jeromy Sonne, former media buyer and founder of Decibelįashion, novelty items, and impulse purchases do well with Snapchat ads. I’d recommend putting 20% of your Facebook ad budget into Snap ads. Snap ads tend to be the next logical jump most ecommerce brands make. The platform also offers interactive AR features like virtual “try ons” for viewers to sample products like makeup. Snapchat users are 60% more likely to make impulse purchases, and 46% of Snapchatters message brands after making a purchase.
Snapchat ads have proven to be successful for the retail category. However, if your products or services don’t cater to young people or women, this might not be the platform for you. On top of that, 70% of Snapchat users are women. Source: Hootsuiteįor businesses looking to target a younger audience, 84% of Snapchat users are under the age of 35. Plugging in your own data is also an option to reach Snapchatters.
You can target them based on their online and offline interests and behaviors. With Snapchat’s data, you can target users based on their demographics. That said, Snapchat has the potential to be an exciting untapped advertising channel for your brand. Snapchat’s ad revenue is expected to reach $2.62 billion by the end of 2021, compared to Instagram’s $18.16 billion projection. You have to compete with other brands for the consumer’s attention. While it’s true that Instagram marketing has a larger reach, with over 500 million people watching Stories daily, advertising on smaller platforms like Snapchat still has an advantage.Īdvertising on established channels like Facebook or Instagram can be more expensive. Untapped marketĪccording to Snapchat marketing statistics, there are 280 million people who use Snapchat daily. Other benefits include reaching an untapped market, powerful targeting abilities, and Snapchat favoring ecommerce brands. Nearly 75% of millennials and Gen Z use Snapchat and spend over 30 minutes each day on the platform, according to internal data from 2020.
Snapchat ads are a good channel for ecommerce brands targeting younger crowds. You can launch ads for as low as $5 per day. Anyone can create ads, launch campaigns, monitor performance, and optimize campaigns in the Snap Ads Manager.
Similar to Facebook ads, Snapchat’s advertising platform is self-serve. The closest comparison is a Story ad on Instagram.
As the advertiser, you can set the swipe up to link to a website, have them watch a longer video, read an article, or install an app.